WORK ABOUT‍ CONTACT

we the culture

- meta

CAMPAIGN DEVELOPMENT /
ART DIRECTION /
CONTENT PRODUCTION

Amplifying Black creators and culture through original storytelling across Meta platforms.

SCROLL TO EXPLORE

01

CONTEXT

Meta partnered with Adolescent Content to build "We The Culture," a campaign designed to amplify Black creators and celebrate the global impact of Black culture across its platforms.

The goal was to create a platform for storytelling that felt authentic, culturally grounded, and socially native.

02

IDEA

The art direction centered on authenticity, identity, and cultural influence-positioning

We built a content system that allowed each story to feel personal while contributing to a unified narrative.

03

EXECUTION

CONTENT SERIES

VISUAL LANGUAGE

PLATFORM STRATEGY

PRODUCTION

  • Social - first formats

  • Multi - episode rollouts

  • Designed for engagement

  • End-to-end production

  • Concept to post

  • Full post execution

  • Intimate portraiture

  • Editorial framic

  • Intentional scenary

  • Docu style

  • Community narratives

  • Personal story Telling

04

IMPACT

7M+

VIEWS

20M+

IMPRESSIONS

122K+

5K+

FOLLOWERS GAINED

COMMENTS

05

ROLE

ART DIRECTION/
VISUAL DEVELOPMENT

Contributed to shaping the visual direction and story telling approach across campaign outputs, ensuring the work felt culturally grounded. cohesive and platform-native.

06

TAKEAWAY

WE THE CULTURE WAS A PLATFORM FOR VISIBILITY,
IDENITITY & INFLUENCE

The work demonstrated how culturally driven storytelling can create both emotional connection and measureable impact at scale.

NEXT PROJECT