01
OVERVIEW
OFF HRS is a fitness brand built for people balancing work, life, culture, and their own well-being.
The brand takes a more personal approach to training, creating an environment where fitness feels accessible, intentional, and sustainable, while still challenging people to become stronger than they thought they could be.
At its core, OFF HRS is about showing up for yourself when nobody is watching.
02
WHAT WE’VE BUILT
BRAND
Brand identity
Visual direction
Positioning & messaging
TRAINING
Personal training
Strength & conditioning
Client experiences
CONTENT
Workout content
Client storytelling
Typography-led campaigns
DIGITAL
Culture-driven fitness
Events & activations
Future lifestyle + merchandise
03
THE APPROACH
FITNESS DOESN'T HAVE TO FEEL LIKE A PERFORMANCE.
OFF HRS was built to move away from the traditional image of fitness, the ego, the intimidation, and the idea that working out has to consume your life.
Instead, the brand focuses on consistency, individuality, and creating a training experience that fits into real life.
Every workout, piece of content, and brand touchpoint is designed to make fitness feel more personal and culturally relevant.
04
TAKEAWAY
OFF HRS IS A FITNESS BRAND FOR PEOPLE WHO WANT TO SHOW UP FOR THEMSELVES, WITHOUT LOSING THEMSELVES IN THE PROCESS.
